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San Miguel, the multinational brewery, has just been announced as the newest sponsor of the Spanish gaming organization, Team Heretics.
The official statement on Team Heretic's website expressed the organizations warm welcoming of their new sponsors.
"Today Heretics opens a new chapter in its brief but intense history, David Cánovas, Club Co-owner said. Getting support of such caliber as San Miguel is a huge boost for our project and we have not doubted that this will be a determining factor in the future that lies ahead. "
No Shortage of Unique Investors
San Miguel is only the latest in a long line of odd esports investors such as condiments, telecommunications companies, and politicians.
“In our eagerness to explore, Miguel Cabrero, San Miguel Marketing Director, said. San Miguel is introduced in this new territory as a pioneer beer to capitalize on esports, and to spread, in this way, the enjoyment of exploring and sharing.”
Team Heretics currently fields rosters in League of Legends, Counter Strike: Global Offensive, Call of Duty, and Clash Royale.
The investment of a multinational brewery like San Miguel in esports is a clear sign of the growth and sheer investor attraction capability of esports.